A survey conducted by Gartner, a research firm, revealed that Indian consumers spent the least in content. The survey showed that Indians spent a little over $6 in the January-March 2011 quarter, 20 times lower than Italians who spend the most, at $122, on buying both digital content on their mobile phones as well as physical content such as books and magazines.

Globally Indians consumers spends the lowest on videos games, music and books as the same can be easily accessed in pirated version.