More senior IT leaders are beginning to dabble in social media and are finding new ways to help the business. So, where will social CIOs go next? Do IT leaders use social media to attract potential employees and do they use collaborative tools to keep new workers engaged?

Kcom Group started to use social media for recruitment in 2010, establishing a Twitter account for potential openings. Dean Branton, director of customer operations and group CIO at the telecoms specialist, said the organisation's LinkedIn recruitment pages launched earlier this year and are focused on building a network of contacts.

"We have a full recruiter seat on LinkedIn, which allows us to proactively search for candidates, whose information can be imported into a PDF for hiring managers to review," Branton said. The group's Kcom recruitment page also provides links to relevant web sites and testimonials from current employees.