Besides being bested on its numbers by larger rival TCS, India's No. 2 software exporter, Infosys also appears to be losing the tag it perhaps covets the most- that of being India's most admired IT brand.

Even as it struggles to re-invent itself to tackle resurgent rivals, the Bangalore-based firm maybe losing out to India's largest firm- until recently considered the least brandconscious of India's top outsourcers.

For long, Infosys has consistently been recognized as India's most admired IT Company by business consultancies and media in India and abroad. It has, for instance, been ranked as India's most admired company by Wall Street Journal Asia for nine consecutive years.