Software-as-a-service (SaaS) has unleashed a new wave of opportunities for software product firms in India, who are in their early phase of growth. These software firms are developing ready-to-use SaaS applications for small and medium enterprise (SMEs) and enterprise customers and offering them on-the-cloud (internet) as a service. This is not only providing them easy access to a larger audience, but helping them make money from day one.

Picture this. Using the SaaS model, an SME firm based out of Bangalore is offering digital publishing solutions to publishing houses and organisations located in America, Europe and many other continents.