Nokia has turned its back on its Ovi branding, and will henceforth be calling all of its popular software products Nokia Services.

Ovi has become a familiar brand for Nokia � with the likes of Ovi Store and Ovi Maps � but a decision has been made to change.

That's partly because of the tie-up with Microsoft which will mean that Nokia's software will be made available on other Windows Phone Devices, so a brand change will make sure the company gets due credit.