For long Indian IT firms have looked alike, acted alike and grown alike.
As evolution teaches, homegenity is a recipe for disaster as a single threat can wipe out an entire system.

Analysts have for long said these companies should differentiate and specialise. That is not yet happening, but companies are beginning to look different at least on the performance front. Some of them like TCS and Cognizant have been agile, while others like Infosys and Wipro just chose to ride on the existing momentum and are paying a price for that. In short, they no more run as a pack.

As a Business Standard report says:

TCS, Cognizant and HCL Technologies emerged the front-runners, while traditional favourities like Infosys lagged. The pecking order, too, is changing. Nasdaq-listed Cognizant�s Q2 revenue guidance catapulted the company ahead of India�s third-largest IT services company Wipro.

The top-five IT services player are no longer running in a pack. In 2009, I had said TCS and Cognizant would be market leaders and Infosys would go slow structurally since it had internal issues to take care of. This has played out,� says Viju George, analyst, JPMorgan Equity Research.

Elara Capital�s Pralay Das says, here on, growth drivers for each company will be different. �TCS gains with its broad-based services offering and delivery capability. For HCL Tech, it is about grabbing market share. While Wipro, with a new management, will take some time to bounce back, Infosys� focus on pricing and margins to volumes has gone against it. It is just a matter of time and we will have to wait to see Infosys bounce back,� he said.