IT major Wipro has formed a technology executive council (TEC) and a technology business council (TBC) to gear up for future waves of growth. Like many of its peers, Wipro is now looking to move away from a pure services-driven business model to one that involves developing platforms and products, including developing IP (intellectual property).

The company's newly appointed CTO, Anurag Srivastava, said that the focus of the company is now to differentiate from its peers through unique offerings. The services business is becoming commoditized. Even global IT companies have successfully copied the global delivery model first perfected by the Indian service providers, and there is now little that differentiates one from the other.