Indians are using Facebook, Twitter to air cusomer service problems
Thursday, 2nd June 2011
Research firm Ovum says that almost 40% of Indian consumers are using social networking websites to air their problem quickly- more than three times the number in the UK and US where just 12% have used the channel.
Of those Indian consumers who had used social media as a customer service channel, a majority were about a service requirement that had not been provided to them. The other half used the platform to spread the word about a faulty product.
Publication : Times of India