Four software engineers, former employees of Wipro in Bangalore quit their jobs four months ago and made a paradigm shift right out of the world of technology. They turned entrepreneurs, and set up a milk dairy in Kodihalli village of Channarayapatna taluk of Hassan district.

In the milk business, there's no escape from mooing cows, dung and calving, but Shashi Kumar, Ranjith Mukundan, Venkatesh Sesasaye and Praveen Nale have no regrets about giving up 15 years of high-flying careers and plum salaries.